You've probably heard of sports drinks, or Isotonic drinks as they're sometimes referred to, and thought - "why would I need that?" And the answer to that question is very simple; If you're only drinking water during a ride, you're not going to stay hydrated.
Endura Rehydration sports drink is a lightly flavoured solution that you can drink before a ride, during a ride or after a ride and is all about replenishing all the stuff that your muscles lose during excercise. If you think that you could benefit from reducing muscle fatigue, increasing your energy levels, improving your recovery or decrease the chance of cramps - Endura Rehydration will make all the difference.

I'm healthy, I eat well and I drink lots of water - Why should I have this stuff?

We have found that a lot of mountain bikers tend to shy away from trying nutrition products, as they're quite content with drinking water or gatorade on a ride and just eating a chocolate bar or the ever-lovable snakes for a post-ride snack.
Firstly, the problem with only drinking water during a ride, is that your body can only absorb a small percentage of that water - the rest comes out when you duck off into the bushes. Because Endura Rehydration has carbohydrates in it, when you drink the solution it actually helps carry more of the water through your stomach lining and into the blood, providing more hydration for your muscles.

The "Isotonic" part of the name refers to the Magnesium, Calcium, Potassium and Sodium used in the solution, which are balanced in just the right ratio to provide maximum absorption by your body. Those 4 key ingredients are constantly being used by your muscles as you ride, and if you're only drinking water, then they will run out and you're going to feel tired and you're likely to get cramps. If you're drinking Endura Rehydration, then you will maintain those levels of electrolytes, allowing your muscles to continually do their job and keep up your energy levels.
You may also notice that there is no simple sugars in Endura like you will find in Gatorade and Powerade. Endura do this deliberately to avoid you getting that "sugar spike" that enevitably leads to the "sugar low" about 15 minutes later. Instead, you get a constant supply of energy to your body as it is a Low-GI form of energy.
If you've ever felt a bit lethargic before a ride, or you wake up the next day feeling stiff and sore, or you just get that 'heavy leg' sensation about an hour into your ride, then you need to be getting the right nutrition into your body.The problem that a lot of us face these days is the fact that our diet is not getting in all the right stuff in the right doses. Whether that's eating too much fat and salt or not getting enough vitamins and minerals from fresh vegetables, it's almost guaranteed that there is something you're not getting enough of or having too much of!

Using an Isotonic drink like Endura is a convenient way of getting the right stuff back into your body, and it will allow you to ride for longer, recover faster, avoid cramps and feel less fatigued. Simply put, if you're riding for any longer than 30 minutes, you owe it to yourself to try out Endura Rehydration as it can only improve your performance.

Australian Made
One of the awesome things about Endura Nutrition, is that all the products are made in Australia from locally-sourced ingredients. It is also one of the only brands on the market that is actually classified as a medical product - not a food item. This is due to Endura being owned by Health World Limited, an Australian company that primarily makes medical products such as Inner Health Plus and other vitamins and supplements.
Being classified as a Medical product means Endura products are tested to a completely different set of rules and standards than other sports drinks or gels, which means you get a better product that lives up to the claims on the packet.

From Endura:

"For optimal hydration, water should be consumed with carbohydrates and electrolytes. By using Endura™ Rehydration Formula, you can ensure water absorption and retention are superior to water alone. The carbohydrates in Endura™ Rehydration Formula replace lost energy and improve performance. Sodium promotes active water consumption and the magnesium may prevent muscle cramps and weakness.

Carbohydrate:
Endura™ Rehydration Formula delivers rapidly absorbed carbohydrates for immediate energy and improved performance. The carbohydrates in Endura™ Rehydration Formula are delivered at a special concentration to achieve maximum fluid delivery. The combination of electrolytes and carbohydrates promote water absorption and retention.

Electrolytes:
To maintain active hydration Endura™ Rehydration Formula contains sodium, potassium, calcium and magnesium to replace electrolytes lost in sweat.

Magnesium:
Magnesium deficiency is very common and exercise increases magnesium loss. Research has shown that magnesium deficiency may reduce physical performance, exercise capacity and contribute to muscle cramps and weakness. A common side effect of magnesium supplementation is digestive upset. However, Endura™ Rehydration Formula contains a patented form of magnesium (Meta Mag™) that ensures higher absorption and bioavailability with a low risk of adverse gastrointestinal effects.

Isotonic:
Isotonic drinks have the same osmolarity as the body's own fluids. This allows them to be absorbed relatively quickly and provide energy without hindering fluid absorption. Isotonic drinks are the preferred composition for training and racing, due to their balance between refueling and rehydration".

Directions:

• During Exercise (isotonic): Combine one level scoop (25 g) with 350 mL of water and shake. Drink one to two doses 30 minutes before exercise and one dose during each hour of exercise (up to four doses per day) or as directed by a healthcare professional.
• In Preparation for Exercise - Magnesium & Carbohydrate Loading (hypertonic): Combine one level scoop (25 g) with 200 mL of water and shake. Drink one dose three times per day, two to three days before an event to maximize muscle magnesium and endurance.
• Increased Physical Demand: Combine one level scoop (25 g) with 200 mL of water and shake. At times of increased physical output, to assist stamina, relieve muscular cramps, spasms, aches, pains and prevent muscular cramps and spasms, drink up to four doses per day.

The Endura Rehydration Isotonic Sports Drink features:

• Light tasting sports drink that is easily absorbed by your body
• 800gm, providing 32 serves
• Contains all 4 key electrolytes: Magnesium, Potassium, Calcium and Sodium
• Patented Meta Mag™ - Magnesium that although is more expensive to manufacture, though is much more easily absorbable than the cheap mangnesium that other brands use and is more effective too
• Assists in maintaining proper muscle function during excercise
• Maintains your bodies energy levels
• Reduces muscle fatigue and the chance of cramps significantly